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  • Digital Marketing Tips for Entrepreneurs

    Starting a small business is a lot more common than most people thin. Nearly one out of every eighteen people operate their own business. With all of the entrepreneurs out there, finding a way to make a business stand out is important.

    For years, business owners have been using the power of internet marketing to build their brand and garner more attention for the products and services they offer. Finding a way to connect with prospective customers is an essential part of growing a business. Read below to find out about how to use digital marketing to draw more attention to a small business.

    Having a Clear Call to Action is Essential

    Among the most common mistakes made by business owners when advertising their company online is failing to have a call to action. If a customer does not have a clear path to contact a business, then they will …

  • 4 Tips for Small Web Design Companies

    Most major web designers face a big dilemma at some time: they either continue to work with small businesses on simple projects, or they move on to larger firms with more substantial budgets. While the tips below won’t guarantee success with big clients, they can help new designers get started.

    Don’t Market on Price

    Big firms have large budgets, particularly if the company is focused on online marketing. Selling one’s services based on price may work when competing for small clients and short projects, but it can backfire when looking for major clients. Large companies expect a certain amount of overhead and expenses that are managed with per-project quotes that take those factors into consideration.

    Have Samples to Share

    In today’s competitive economy, risk is a substantial factor. Many companies with once-high design budgets have hit a rough patch, and they now only invest in occasional usability studies and cosmetic …

  • 5 Tips for Effective Website Design

    Many web designers spend a great deal of time trying to get clients’ sites to rank high in the SERPs (search engine results pages). However, it’s equally important to consider what happens after someone gets to the site. Below are several tips on making clients’ websites successful and productive.

    Simple Navigation and Design

    Websites don’t have to be flashy, but they should always be professional. Designers should make it easy for visitors to understand what the site is about and how to get around it. According to various studies, the average person only tries to figure a site out for about three seconds before moving on. Therefore, the site needs to be simple, yet visually impactful.

    Have a Strong Call to Action

    A corporate site should have a clear CTA or call to action. The CTA is the action the client wants his or her site visitors to take. It …

  • 5 Tips for Better Communication With Web Design Clients

    The industry’s most successful designers are those who can not only make great-looking web pages but also communicate with clients effectively. However, it can be difficult to determine where and how to make such improvements. Solo designers and firms can use the following tips to strengthen communications with clients.

    Get on Their Level

    Some clients express dissatisfaction with web designers because they simply can’t understand what they’re being told. Many times, designers lose themselves in technical jargon, and some use it to seem more skillful than they truly are. When designers communicate with clients, they should use easily-understood terms and keep the jargon to a minimum.

    Agree on Goals

    No client who initiates a redesign project truly wants a new site; they just want the results that come with it. For instance, an e-commerce site owner’s goal may be to increase sales. A non-profit leader may want to increase donations …

  • What Web Development Experts Need to Succeed Today

    The web development and marketing industry has become one of the most competitive of all. With so many businesses seeking attention-getting websites of their own, agencies and entrepreneurs that are capable of delivering can count on being rewarding richly.

    Just how best to prepare to succeed in this area is a question that many have difficulty answering. The founder of a well regarded accelerator program, a veteran of the industry named Joe Kashurba, could make for a productive example for others. As a look at Kashurba’s resume on LinkedIn will make clear, it takes a fairly well rounded set of skills to be able to provide everything that clients need.

    Covering All the Bases to Reliably Ensure Success

    Whereas it used to be sufficient for hopeful designers and marketers to cover a few different requirements in relatively shallow fashion, that is no longer the case. Instead, high achievers like Kashurba …